Auvergne, France
Thermal activities in Auvergne generate 270 million euros per year. The region contemplates the future of thermal centres and how to maintain its exceptional position as well as to progress and increase their revenues. The Auvergne Regional Council organised therefore, a one-day conference to exchange and think on the strategic approach to regional differentiation and specialisation. Gérard ANDRE participated in a plenary session side by side with some of France’s most renowned wellness experts. Gérard is deeply engaged with the region’s concept development for a good health and wellness positioning.